Listen up, audiobooks are a million-dollar industry. Audible.com charges users eight dollars a month for unlimited listening. Now, how many books can you listen to in one month? A typical book is 11 hours of listening. Let’s say you log in five hours of listening five days a week. Hear me when I say you could nearly finish the Hunger Games series without ever flipping a page.
In three short weeks, I listened to two audiobooks. That’s more books than I read all year while juggling school full-time and the magnitude of senior year of college.
First, I heard Don Miller’s A Million Miles in a Thousand Years. It was a good story to hear as I drove across town multiple times and hoped on K10 to Kansas City. Miller read the book aloud to me: his own words. Elizabeth Gilbert also reads in her audiobook version of Eat Pray Love. I believe it adds to the book’s meaning. Having an author read their own work to you is intimate and a great way to enjoy a book on the road.
After listening to Miller, I decided to listen to my first business book. Brothers Chip and Dan Heath wrote an excellent book called Made To Stick: Why some ideas survive and Others Die. I enjoyed this book more than Miller’s long-winded story. The Heath brothers were able to explain why ideas stick. Some ideas, like Subway’s use of obese Jarod as a campaign model, are just good ideas while other ideas simply suck. By using a S.U.C.C.E.S checklist, you can examine the stickiness of your ideas.
The New York Times wrote a story more than six years ago about audiobooks. Since then, I believe popularity has grown as the digital age is in full swing. Some avid readers discredit audiobooks as not reading while a Pulitzer Prize winner believes better that than nothing. I agree with the guy with the notable award: better I listen to a great story than never hear it at all.